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Sustainable Tourism

Blue Community Metrics

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Features of Sustainability Assessment for Destinations Every destination inside the app has a dedicated team for making edits to metrics. You can add members to your team for any metric group. With an in-app dashboard, you can track the progress of your sustainability efforts for your destination, anytime, anywhere. You'll find the entire Global Sustainable Tourism Council Criteria integrated into the Assessment App in addition to the UN Sustainable Development Goals. Each question in the assessment is cross referenced with the related 12 Blue Community Strategies, the UN SDGs and the GSTC Criteria which specifically represents the subject matter.
Track Your Sustainability Efforts & Progress From Now until Forever:Establish a baseline for your community by completing a series of questions, based on themes in sustainability. The Blue Community Assessment app allows the work of data collection, entry and update to be distributed across a team. All destinations are assigned a team color. When assessors log in, the system already knows that team they belong to and which criteria they are permitted to edit/update/access. Once all 133 questions have been given an initial answer, 100% of baseline will be complete. From that moment forward, everything is tracked based on updates provided to the assessment over time, activating Historical Data modules and such.
Give the Stakeholders a Reason to Trust YouHelp the community trust you by providing the transparency stakeholders seek. Along with providing reference links to claims made inside the assessment, you can upload photos, videos, documents and evidence. When your destination provides demonstrable proof of improvement and implementations, the public will have a way to see you accomplish your established goals in real time. Blue Community will help your team with your plan and everything you need to succeed with your team efforts.
Establish & Showcase Best Practices in SustainabilityIn addition to establishing best practices by improving a destinations metrics, you can add best practices to the system and sort by category and metric group
Learn from Best Practices in other destinations within the system.Track your destination’s progress over time, as a system, and engage your stakeholders in a in a transparent and easy to manage assessment application. When something improves within a metric group, your Destination will have the opportunity to add a Best Practice to the Blue Community Assessment system

Sustainable Tourism is a Team Effort

Unlike many sustainability related assessments which require someone on a team to do most of the work, the blue community assessment app is meant to be edited as a team. Every team inside the blue community assessment is notated by a color that color team associate you with all of the data for your destinations. A team manager can easily assign different sections of the assessment to different people in the team depending on their expertise. This way team members will only have between five and 10 questions to keep track of overtime. Having the most current data is paramount to setting goals for your Blue Community. 

As the data becomes converted into graphs inside the Destination Dashboard, all representation of change over time will become exciting for your team, especially when the data proves the achievement of a goal.





How Destination Teams Work

We take the ability to edit data for a destination quite seriously. For this reason users of the assessment app will login with an email address that is associated with their team. By logging in as a team member associated with the team, you are able to easily edit sustainability data across all of the metrics without distractions. All data that is edited and submitted through the assessment app is reflected in real time to the Blue communities dashboard for stakeholders. One of the features that makes the blue community assessment much different than anything else like it is the focus on accountability and transparency. For this reason every edit made overtime to data related to a destination is archived and blocked chain for review at a later date if needed. 




By providing data in this transparent manner you will gain the trust of the stakeholders through the process of setting goals proclaiming actions and meeting those goals over time.





The assessment includes all of the questions that are that are part of the Global Sustainable Tourism Council (GSTC) destination criteria. With those particularly questions there is a link to the specific GSTC criteria and examples of the kind of evidence you might provide in your descriptions, attachments, or website url links. In some cases the assessment asks for data. In those cases it is followed by a request for the source of your data. A source may be a website url link or the name title and contact info for the source of the data. All questions in the assessment need to be answered before proceeding to the next step of completing the online sustainability management plan.


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