Aligning Destination Communities with the 17 UN SDGs

We aim to challenge the negative impacts of tourism by providing a place where destination communities can collaboratively measure, report, track and analyze local sustainability efforts, as a team. Each team is assigned a color which represents the destination members of that team have permissions to edit, update or contribute to.

Every question inside the assessment not only cross references both the UN Sustainable Development Goals and the GSTC Criteria, it also provides an opportunity to provide proof of claims in the form of photo, video, document, reference link or otherwise. This not only allows everyone in the team in sync with the most current data, it also allows those stakeholders who are following your progress to build a trust with the data reported by the team.

An integrated Sustainability Glossary is provided allowing assessors to upload their own photo examples for any term and attribute their destination and team. Eventually these examples will be showcased throughout the destination dashboard.

Help the community trust you by providing the transparency stakeholders seek

Along with providing reference links to claims made inside the assessment, you can upload photos, videos, documents and evidence. When your destination provides demonstrable proof of improvement and implementations, the public will have a way to see you accomplish your established goals in real time. Blue Community will help your team with your plan and everything you need to succeed with your team efforts. Each section has a place for recording "Notes to Stakeholders" This is where goals can be announced and visible to stakeholders of your community. Whenever a goal set by a team is achieved, it is eligible to become a best practice for other communities to try locally.

Everything is connected. Assessment questions provide direct integrated reference to the related GSTC criteria as well as the UNWTO Sustainable Development Goals and the 12 Blue Community strategies co-developed with Walt Disney Environmental & Wildlife divisions.  The UN SDGs also provide relationship to both questions and GSTC criteria.

Having the most current data is paramount to setting goals for your Blue Community. As the data becomes converted into graphs inside the Destination Dashboard, all representation of change over time will become exciting for your team, especially when the data proves the achievement of a goal.

A System of Accountability and Transparency

No more greenwashing. All edits made to the destination data are time stamped and the change becomes attributed to the person making the change. This data is only viewable by the members belonging to the same team. This change becomes archived to our database and recorded as a new change within the blockchain. The blue community blockchain keeps a record of every change which happens to the data over time, beginning from the date baseline was established.

Setting Goals and Communicating with Stakeholders

Each section has a place for recording "Notes to Stakeholders" This is where goals can be announced and visible to stakeholders of your community. Whenever a goal set by a team is achieved, it is eligible to become a best practice for other communities to try locally.

Best practices are the backbone for action in Blue Communities. They help us stand up and look all the way around at where we are, where we need to be and how we get there. It is very simple to record a number and providing proof isn't difficult either. It is the act of setting a goal to improve which moves the needle. It is knowing the answer to a question so well that you cannot wait for the new data to become available.